BACKGROUND
The Grace Hopper Conference is the world’s largest gathering of women in tech. With only 20% of women making up the U.S. technology workforce, Liberty Mutual strives to create opportunities for women and tech professionals.
THE ASK
Create a booth activation that conveys how Liberty challenges the status quo of the insurance industry with their focus on innovation. Noted by Forbes as one of America’s Best Employers for Women, our goal was to show Liberty’s female-empowering spirit and support their future career in tech.
YOUR FUTURE IS CALLING
Our “Future Boss” desk enticed attendees with a fun photo op and revealed some compelling Liberty proof points once they were seated.
LET’S CHAT(BOT) ABOUT YOUR FUTURE
As a fun, engaging way to learn more about attendees and give away some swag, we built an interactive vending machine. 1,000 visitors were prompted to answer a couple questions about what they were interested in and how they saw their future before deciding on what type of freebie they wanted.
CD: RICHARD SHIDELER