BACKGROUND
Walmart launched their largest private brand food in 20 years — bettergoods is trend-forward and chef-inspired food that is approachable and affordable, with most items priced under $5.
THE ASK
How do you make good, better? Our team was tasked to create an immersive experience for high engagement and shareability to illustrate how bettergoods can make any meal better.
THE EXPERIENCE
We brought 78 media and creators together for an immersive tasting experience to show them what all the hype was about, using relatable cultural meal moments to show how bettergoods makes every eating experience…better.
Our guests were able to explore five vignettes that showcased the new brand’s bold colors, food, and flavors: a snacking haven in Girl Dinner made better, hosting hacks in My Hosting Era made better, upside-down photo ops in Sad Desk Lunch made better, a taste of Italy in Pizza Delivery made better, and live chef demos in Beige Dinners made better.
THE RESULTS
167.4K Total engagements | 10.7M+ Total reach | 735.1K Total impressions | 100% Positive sentiment in creators’ comments | Average of 1 hr spent at the event
CD: STEPHANIE CARUSO | In partnership with Golin